Why twitter is the elevator pitch of the future

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A couple months ago I noticed a interesting phenomenon on twitter. Most people use twitter to complain about public transit or politics. A lot of artists share art. Every once in a while an artist shares something that lights on fire. I realized what I was seeing was the perfect elevator pitch in twitter form.

I’ll show you my favourite examples. Then I’ll try and break it down into a template that you can use to start your own projects.

Example 1:

Valerie Garnace‏

Tweet: “a girl and her robo boyfriend”

I remember seeing this image and instantly wanted to see more. It’s so simple it’s one image and a short descriptive sentence. There’s enough there to get you interested. You can imagine this sort of anime superhero story with a robot boyfriend. It’s super cute and the designs are awesome.

Example 2: Charlie Bryant 


Tweet: “this is hela and handy”

Charlie has been slowly developing this character. Some great images, and short description that makes you want to know more. Charlie’s also expanded to some animation tests. He’s used twitter to iterate on the character and see what’s working.


Example 3:
Matthieu Cousin


Tweet: “Sketches of a loose idea I had about a vampire that infiltrates a school” + Holly Waterson

This is one of my favourite pitches because it’s classic. The text is short and completely sets up the story. Vampire infiltrates a high school. Matthieu uses the images to expand the story. If you look at the comments you’ll see people falling in love with Holly Waterson. A character with two rough drawings and a name. This is key. Listen to what people react too.

images: @insidematthieu

Not-on-Twitter Bonus: Cory Loftis

Various Instagrams of A Pig Exorcist

This one is a doozy. A series released during inktober. These drawings just make you want to know more. They’re so steeped in mood and tone. There’s a clear sequence and story. I’m not a lone in wanting to see a full version of these characters. Each one of these posts has people asking for more.

All these artists are great, I hope these projects continue. All of these captured my imagination and I want to see them grow.

Here’s my analysis of a perfect twitter/instagram pitch.

There’s really only two things to focus on for your post:

A cool image of your characters.
Two characters works better than one. A story comes from dynamics between characters. A hero all by himself isn’t as visually interesting as your hero hanging out with his trusty sidekick or standing off to a villain. So the image should show something dynamic.

A short description of the concept.
The language can be casual but engaging. This part is harder than it sounds. My advice, write at least 10 versions on a piece of paper and keep narrowing down until you find the right voice.

Tweets and Instragams are very basic in nature, but you can build on them with comments or extra tweets/posts:

Simple positive comments (“I love this!!”) and likes are great but inviting constructive comments from people will let you know what’s exciting. It can be simple like, “What do you think?” or “Who wants to see this as a full series?”

Double Bonus
set up a dedicated email account, share a tweet with:

  • “if your interested in X send an email subject line: I WANT MORE!!!”
  • If you want to build something you need dedicated fans. Collecting emails is the best way of getting a direct connection to your audience.

Triple Bonus
Don’t worry about it if the post doesn’t do as well as you want. Rework it and try again. Who knows, maybe the same image with different copy will work better. Get in the habit of testing. Learning early if people are interested means that you reduce the risk of going forward. What we are trying to avoid is releasing content on deaf ears. Share early share often. Iterate and improve.

Hopefully you can use this guide to help you launch your next idea!

All the best,


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P.S. If you’ve tested something successfully on twitter or somewhere else comment on this post and sign up for my email list