TCAF, and why being thoughtful counts

On a recent episode of Canadaland, guest hosted by comic artist and writer Chip Zdarsky, was interview with Chris Butcher. They talk a lot about the Toronto Comics Arts Festival. Chris is the cofounder and organizer of the TCAF. It’s a little tangential to indie animation, but it’s an interesting story. It’s about having principles and values that help you create something truly important.

“We came up with this idea that was a little bit more European Influenced. A little bit more thoughtful. Which sounds really pretentious, but we really thought about why we wanted to do the show, and what the show was supposed to be about.”

When I was in college and went to my first TCAF I fell in love. TCAF wasn’t like any other convention I had ever been to. It’s held at the Toronto Public Reference Library. It’s packed with comic book creators and publishers from across the world and every niche in the art form.  TCAF has become a world renowned show for comics.

What TCAF has really known from the beginning is who it’s for. Butcher explains that TCAF was made for creators. “I had an idea about a comic show in Toronto. With local talent, that puts the spotlight on them.” Their devotion to creators has made interesting choices. The biggest being not charging admission. “The reason we kept making it free, even after we could close doors. Was the idea if we’re taking $20 or $30 at the door, or even 5 bucks, that’s money we’re taking out of the pocket of people who are coming in to spend it on creators.” This choice can’t be easy. They could rationalize that now that the show is bigger it’s worth charging. There is every pressure to make this change. And most of the fans would pay that. But they’ve decided on the values they have. As Butcher puts it “The whole point of the show is those creators. The people who are generating the work that allows the whole industry to exist.”

In an attempt to tie this back to animation, the point about TCAF is that being thoughtful counts. There’s an attitude out there to build something or start a business you have to lay your values at the door. The world is a big place and there’s plenty of room for your values. Maybe you to speak for an underrepresented group. Or you care about how your team is treated, or productions are organized. They could be about how you interact with your fans. Your values might just be the thing that makes what your making great.

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