Making the first version

I was reading this post by Derek Sivers That’s version ∞. First launch version 0.1. I was thinking about software development, but I think these concepts can apply to most projects. It’s about how many business plans are too complex they focus on every little feature they want to have.

“I have to say, “OK. You know software version numbers? Mac OS version 10.4? 10.5? What you just described is version infinity. That’s everything it will ever do in the future. First focus on launching version 0.1.”’

We need to start with the first version, the simplest, stripped down version. Too many projects get bogged down in the details of what they want to become.

“What’s the one crucial part of that giant plan? What’s the one killer feature that nobody else is doing? Get it launched with just that. Then add the rest later.”

If you think back to when you were a student and studying animation. You wanted to be good at everything. When we were making our thesis films we tried to make everything as good as it can be. Everyone wants a film that has a good story, great animation, cool designs and beautiful art direction. As animators we’re obsessed with craft.

When starting out we can’t make everything perfect. We have to make choices about what where to cut corners. What’s often more important is where your strengths are, what you can uniquely bring to the project.

“The book “Good to Great” studied hundreds of companies that started out as good, then at some point in their history became great.

They found that all of these companies had the “Hedgehog Concept.” They focused on the one thing they do best, and let go of the rest.”

If you have a complex story idea, or series pitch, break it down into something simple. Into the shortfilm or storybook version. Figure out what’s important or cool about your big ideas and figure out a way to highlight those. What you focus on will be what makes your work special amongst the other work that’s out there.