This is a tweet thread I wrote about the Kairos trailer you can follow me @LukeCoalman
The Kairos trailer is so cool it holds up really well. I wanted to try and break down the structure.
(I haven’t read the graphic novel, only watched the trailer about 100 times)
The trailer starts with a short intro sequence. Establishing shot>guy wakes up> Dinosaur thing comes through the fireplace>he gets thrown around>dinosaur kidnaps his partner
This sequence gets your attention and makes you want to find out more. It ends with this cool transition. The whole sequence is about 30 sec long, longer than I expected.
I’m going to jump to the ending. The ending is a big action sequence. We see the guy who has now become a monster fighting the same Dinosaur soldiers. It’s super fun and exciting this is probably the part everyone remembers. This sequences is about 40 sec
The reason this sequence works is because it’s set up. We know who he’s fighting for. Guy has wife kidnapped by Dinosaur soldiers>Guy fights dinosaur soldiers to get to his wife. We’re emotionally engaged. DRAMA!
In Between those two sequences we have a bunch of cool vignettes
The vignettes are usually two shot each, what they do is show the scope and scale of the story. They are what makes this feel epic.
When we’re shown these random images our brains are scrambling to fit them into a narrative.
So the overall structure of this trailer is Guy and wife are attacked by dinosaurs, wife is kidnapped> vignettes of fantasy world and random things happening>guy fights dinosaurs to get back his wife> cliffhanger ending
I’ve looked at some other (epic) trailers and they have a similar structure
- Overall narrative (something very simple scene or sequence)
- Cool vignettes (something to show the scope of the story)
- Cliffhanger ending (what makes you want to see more)
The point of the of the overall narrative is to provide structure to the trailer. It’s usually a scene from the film that’s reworked into this format. It’s there to provide a beginning/middle/end
This is a trailer the idea is to tease the story make people go out and see the film or show. That’s where the cliffhanger comes in. Bad trailers tell you the whole story, good trailers give you just enough information and leave the important stuff out.
In Kairos the coolest scene, where the guy crashes through the scaffolding, ends right as he’s about to land in a crowd of Dinosaur guards. That’s an exciting cliffhanger. The story that was set up doesn’t pay off that makes you want to see more.
In school I wasn’t a huge fan of trailer films. There’s something disingenuous about them when their teasing at something that doesn’t really exist. The worst part of the Kairos trailer is that I just want to see the whole movie.
Trailers are also an art form, good ones are really tight and balanced. They play directly with our emotions. End